How do I choose the right type of logo for my business? In general, logo design is more about creating a visually appealing icon representing a brand a wordmark logo focuses more on crafting a unique and memorable text-based version of a logo. Wordmarks, however, can be more challenging to design effectively, but they can be compelling when used correctly. They are also easier to remember than wordmarks, which can be helpful when customers are trying to recall a brand name. Logos are generally more versatile and can be used in various contexts, and this can be in any form, from printed materials to website icons. While logos and wordmarks can effectively promote a brand, they serve different purposes.
On the other hand, a wordmark logo is simply the text-based version of a logo. Wordmarks typically include the complete company name and are designed to be as readable as possible.Ī logo is a graphical representation of a company’s name, often including an icon or symbol associated with the brand. The main function of a logo is to establish a distinctive and recognizable branding element, serving as the public face of a business or brand. In a nutshell, logos are more complex and extensive, and wordmark logos are just part of the many different types of logos. Logo Vs Wordmark: What Makes Them Different?
#Design logo wordmark professional#
The wordmark logo must look professional and straightforward in order to be effective, and it should be distinctive and stand out from other types of logos, but not in a way that makes it hard to read.
#Design logo wordmark software#
It is often the first thing people see when they think of a company name and can be used in many different marketing materials, such as websites, brochures, and stationery.Ī good font, imagination, and perhaps a little assistance from graphic design software like Adobe Photoshop or Illustrator are all required to create a wordmark. What is a logo?Ī logo is a graphic design that represents a business or organization. So whether you’re just starting or ready to rebrand, read on for all the info you need, and decide which is the best option for your business. In this comprehensive guide, we’ll break down everything you need to know about logo vs wordmark. But what’s the difference between them? And which is right for your business? These may be the right set of questions that go through your mind. If you’re a startup or a striving small business, naturally, you might feel overwhelmed when creating the perfect logo - Which color do I choose? Am I picking the right typography? Is it gonna be aesthetically pleasing? Should I pick a logo or wordmark?
Both have unique benefits, and deciding which is suitable for your company can be challenging. This handmade logo also features multiple variations including a version paying homage to the famed Huntington Beach lifeguard towers.When branding your business, one of the most important decisions you’ll make is whether to use a logo or a wordmark.
The custom, hand-written design with unpredictable characters and wild movement was born out of the desire to appeal to local surfers as well as anyone else who may have a fiery hunger for authentic Mexican food!
#Design logo wordmark free#
The objective was to design a wordmark that represented the free spirit of the bad-asses who meet out in the water each day while also making sense for a professional restaurant establishment. In Huntington Beach, California, where surf culture reigns supreme, this client wanted a logo for his restaurant that was befitting of the protective community of talented men and women who call the ocean home.ĭerived from surf lingo, “Maja” meaning mother, is a term of affection often used within this community. Legend has it some surfers pray for good waves… others just pray for good food!
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